I’m surprised I’m writing about this, because this is my day job, but Comcast gave us the absolute worst brand introduction/education effort E.V.E.R. with XFINITY, whatever the hell that means. I’ve seen tv, billboards and print ads and I still have no idea how or why they are related to Comcast. Is Comcast going away? Is XFINITY a different service? Same great service, brand new ALLCAPSNAME? I just got another mailing from Comcast that said “Get even more from your XFINITY service.” I was thinking, “Do I have XFINITY service?” They have registered the trademark for XFINITY, by the way; but why?

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