I’m surprised I’m writing about this, because this is my day job, but Comcast gave us the absolute worst brand introduction/education effort E.V.E.R. with XFINITY, whatever the hell that means. I’ve seen tv, billboards and print ads and I still have no idea how or why they are related to Comcast. Is Comcast going away? Is XFINITY a different service? Same great service, brand new ALLCAPSNAME? I just got another mailing from Comcast that said “Get even more from your XFINITY service.” I was thinking, “Do I have XFINITY service?” They have registered the trademark for XFINITY, by the way; but why?
Published by luke
Born in Iowa City a few days after John Kennedy was shot and killed. Grew up in Minneapolis, on Lake Calhoun. Southwest High. University of MN. Lived in a two-room cabin in the woods on Lake Superior. Cabin on South Long Lake. There's a lake theme developing here. View all posts by luke