They are the voice of the few, the proud, the billionaires.
The whole thing is fuckin’ brilliant. Rupert Murdoch emigrates to America from Australia, has a look around and realizes that there are a bunch of disaffected people who feel left out, have watched the great jobs they or their parents once had evaporate all around them, who are angry and looking for something to direct that anger, who are what he even refers to as “low information voters,” and who are ripe for the picking, and so Rupert picks away. Murdoch is at one level a genius and another P.T. Barnum.
Murdoch knew these things to be true:
- If people want to be angry, it’s very easy to make them angrier.
- Angry people are very easy to weaponize.
- Enemies are necessary.
- If you distract people, you can pick their pockets and those of their children and their children’s children.
- Repetition, repetition, repetition is what many people will come to believe, truth or no truth.
- Accuse the opposition of what you’re doing. It creates a dissonance that affects both sides. Think: “Fake News”.
Oh, and wrap it in a flag, keep underfunding education, and voila! The Oligarchs get richer and richer at the expense of regular American individuals and families, even those who’ve been weaponized (otherwise regular Americans) in their war against regular Americans. That’s the genius part.
FOX began with that “no bullshit,” “we tell it like it is” attitude right out of the gate. People liked that. And FOX dumbed everything down, simplified, spoke only in terms of black and white, and repeated beliefs, ideas, slogans, taglines, nicknames over and over. And FOX had the incredible audacity to refer to itself as “fair and balanced.” Who knew a mostly biased news source could refer to itself as fair and balanced and people would buy into that? The genius, and the one-born-every-minute guy.
So instead of people watching the news to learn why we have new healthcare programs, how they work, who they help, how they are paid for and all the rest, they watch news that tells them that the new healthcare programs are made up by crazy liberals who are out to hurt them and give them worse care for more money, take away their choices, freedoms, guns, whatever. “Death Panels” was all they had to say, and like a flash of lightening, the viewership all turned and never turned back. Why not? That is so much easier to understand than the intricacies of the Affordable Care Act, and so the “low information voter” keeps it simple and remains low on information, but even better for FOX and the Oligarchs, now has “fake” information to replace it and a bucketload of anger and hate around the issue to hurl at their supposed enemies.
Vladimir Putin’s main aim in his work online here in the U.S. is to drive wedges between Americans, to create more anger, strife and misunderstanding, because a divided country is a weak country, and Russia wants nothing more than a weak America.
At FOX, everyone (other than themselves and their viewers) is the enemy – liberals, immigrants, black people, Chinese people, the media, scientists, teachers, George Soros, Hillary Clinton, queers, kneeling football players, gun law advocates and on and on. This keeps the FOX news watchers back on their heels. There is always another outrage to get pissed off about – an outrage that strikes to their very livelihood. These people are trying to take this away from you! FOX knows well enough to frame everything as an us versus them issue. People love having enemies.
Who’s the enemy du jour? Think of the recent Chloroquine issue as it relates to COVID 19. FOX talks about this as if liberals and scientists want to keep it from FOX News viewers, whereas the real people who don’t want everyone taking this are, yes, scientists (they understand the dangers – this thing has not been tested) and the people who actually do need the drug for other reasons. They don’t need a run on a drug they truly depend on by a bunch of people fooled by FOX.
What the FOX viewer is expected to think is that, for some unfathomably vile reason, liberals and scientists want people to die unnecessarily – those people being the FOX viewers who want the Chloroquine. Liberals want to keep it from them so they die.
If this wasn’t something that happens on FOX every day, it would cause real outrage. Imagine, in a more rational world, one group of people in a nation (with a giant media corporation behind them) claiming another group would rather they die than allow them access to a drug that would save their lives, with fake and stupidly wrong information as proof. We would all be calling for, and receiving, a huge apology from the network. Editors would be fired.
Yeah, not here in the 21st Century with FOX News. They made that shit up, and they know it doesn’t matter if they did.
FOX is powerful stuff. Their viewers are in deep with their emotions; they are angry, appalled and righteous because FOX tells them over and over that they are right. That righteous anger is a huge buzz. The brain goes nuts, fight or flight is on high alert, the sense of entitlement ramps up and a good zinger against any of the many enemies releases a flood of serotonin that makes the FOX viewer feel even more righteous and satisfied and downright stoned. And so they come back for more and more and more. Like my twelfth trip to the liquor cabinet back in the day.
This is what toying with people’s emotions really means, plain manipulation. FOX tells the viewers what to think, but more importantly, they tell them what to feel.
I don’t have any answers. My discussions with FOX News watchers quickly devolve into FOX talking points, ergo, often bald-faced lies. When I point that out and show them absolute proof that they are wrong, they devolve further to: “Fake News,” “I don’t believe it,” “That’s not what I heard,” etc. Faced with being actually factually wrong, they punch their heads into the ground and basically just yell, “La La La La La!”
The left has some of this also with MSNBC, but if this is an arms race, MSNBC is firing a BB gun at FOX’s aircraft carrier.
There was a Simpson’s episode years back in which for some reason the televisions stopped working in the town and so there’s a scene where all the pale and weakly kids come out on their front stoops, shielding their eyes and are looking around as if they just landed on a different planet. Of course, they are soon having a blast together out in the street.
This could happen here if FOX news would just be kind enough to go off the air for a couple of weeks. Probably not. The Australians need to keep sucking money out of the United States and the FOX viewers, as does the Republican Party (who I’ve not mentioned so much but is the true beneficiary of FOX News) and also the Oligarchs (a lot of overlap there).
I’ve argued that the Australian multi-billionaire and owner of FOX News, Rupert Murdoch, is the most powerful man in American politics and I honestly still believe that is true. What FOX News has done through misinformation, manipulation, repetition, fake news, fake patriotism and all the rest has been a thousand times more detrimental to this Democracy than anything little Vladimir Putin can do from over there.
But they use the same game plan and want the same outcomes so does it really even matter? The billionaires, the oligarchs, the powerful republicans will ultimately make a shitload of money off the coronavirus and move more of the nation’s wealth to the very few.
More for them. Less for you. Think outside the FOX.
CBO Chart, U.S. Holdings of Family Wealth 1989 to 2013. The top 10% of families held 76% of the wealth in 2013, while the bottom 50% of families held 1%. Inequality worsened from 1989 to 2013. Fox News started in 1996 and while we can’t claim a straight causation, the incredible redistribution of America’s wealth from the rest of us to the top 10% grows right along with FOX News viewership.